SAlma haruna
Graphic designer | creative consultant
Creating bold, strategic visual identities that help brands stand out, communicate with clarity, and connect on a deeper level.
Strategic Branding & Visual Storytelling
I work at the intersection of brand identity, visual systems, and creative direction, helping ideas evolve into cohesive visual experiences. My approach goes beyond surface aesthetics — I build design with intention, clarity, and purpose, ensuring every visual decision supports a larger story.
Collaborating with startups, established brands and creative professionals, I develop visual languages that feel authentic, memorable, and culturally grounded. My role is not just to design, but to translate vision into structure — aligning concept, strategy, and expression into one unified direction.
My process is research-driven, collaborative, and detail-focused, allowing each project to communicate the right message to the right audience. Every solution is thoughtfully developed to reflect a brand’s story, values, and long-term goals — creating work that connects emotionally while functioning effectively in real-world contexts.
My Mission as an Artist
My goal is to help every brand come alive through design. In today's highly competitive digital space, it's important for online businesses to establish their presence as they would traditionally do in a retail space.
I believe design is more than decoration—it's a strategic tool that shapes perception, builds trust, and creates lasting connections with audiences.
brand identity design
I design brand identities that go beyond logos — I build visual systems with meaning. My approach blends strategy, culture, and aesthetics to create identities that feel intentional, distinctive, and emotionally resonant. From logo development and typography to color systems and brand guidelines, every element is crafted to work together as a cohesive language.
The goal is not just to make brands look good, but to make them feel right, communicate clearly, and stay consistent across print, digital, and physical environments.
Featured Work
Brand Identity Projects
Strategic naming and identity system for a pan-African construction materials manufacturer, built to signal strength, reliability, and industrial authority.
Brand identity design focused on unity, culture, and modern African expression—a strong visual system representing creativity and connection across the continent.
NeuraRise is not just an AI company.
It exists in the consultancy + strategy + education space — not in consumer tech, not software-only, not research.
Art Direction & Visual Direction
I lead the visual direction of creative projects, shaping how ideas are translated into powerful, cohesive visual experiences. Through concept development, mood setting, and visual system building, I guide the creative process to maintain consistency, strengthen storytelling, and create work that resonates culturally and emotionally across every touchpoint.
Art Direction
Art Direction & Visual Direction Projects
Developed a cohesive visual narrative for a musician's album, translating their unique sound into stunning cover art and promotional visuals. The direction focused on abstract forms and vibrant colors to evoke emotion.
Urban Pulse — Editorial Campaign
Led the visual strategy for a fashion editorial campaign, defining photography style, color grading, and layout. The goal was to capture the dynamic energy of city life, blending contemporary fashion with architectural backdrops.
Veridian Dynamics — Brand Visual Guide
Crafted a comprehensive visual direction for a sustainable brand, including photography guidelines, detailed color palettes, and typography hierarchy. This guide ensures brand consistency across all touchpoints, reflecting its commitment to nature.
Services
Design Services
Brand Identity Design
Complete brand identity systems including logos, color palettes, typography, visual systems, and brand guidelines that define how your brand looks, feels, and communicates.
Art & Visual Direction
Visual direction of creative projects, translating ideas into powerful, cohesive visual experiences. From campaigns to editorials and brand visuals, I ensure every element works together with clarity, intention, and impact.
Logo Design
Custom logo design tailored to your brand's vision, industry, and audience. Each logo is timeless, versatile, and scalable across digital and print platforms.
Album Art & Cover Art
Creative album artwork and cover design for musicians and creatives. I translate sound, emotion, and story into striking visuals that connect with listeners.
My Design Process
Every project begins with understanding your goals and audience, followed by strategic concept development. I then execute designs with precision and refine them through collaboration to ensure they perfectly align with your vision.
Let's Connect
Work with Me
Looking to Collaborate?
Looking to hire a creative consultant for branding, logo design, album artwork, or digital design?
Get in touch to discuss your project, timeline, and creative goals.
I'm available for freelance graphic design projects, collaborations, and long-term partnerships.
Address
Accra, Ghana
Phone
(+233) 59 596 4348
Email